BLK & BOLD
BLK & Bold Specialty Beverages unites global coffee and tea lovers through ecommerce, committing 5% of profits to empower youth.
the Brand
BLK & Bold Specialty Beverages was born out of a deep-seated friendship and a shared commitment to making a positive difference in the world. Pernell and Rod, the co- founders, recognized the power of their shared values and love for coffee and tea as a catalyst for meaningful change.
APPROACH
BLK & Bold approached AMZHIVE with a vision to enhance their online presence and better communicate their brand values to customers. They sought a website refresh that would not only showcase their specialty beverages but also reflect their dedication to social impact. AMZHIVE was tasked with creating a refreshed, modern, and user-friendly website that would effectively convey BLK & Bold's unique identity and mission.
APPROACH
The AMZHIVE design team delved into understanding BLK & Bold's core values and objectives. They identified key areas for improvement, focusing on enhancing the user experience and aligning the website design with the brand's ethos.
Structural changes were implemented across various elements of the site, including the homepage, product pages, and checkout process. Special attention was given to highlighting BLK & Bold's commitment to social impact, with clear messaging and calls-to-action encouraging visitors to learn more about their philanthropic initiatives.
RESULT
By integrating storytelling and engaging visuals, BLK & Bold can effectively convey their message of "Coffee for you.
Impact for our youth." to a wider audience, driving both brand awareness and social change.
