WHEAT
Growing Wheat’s Shopify Store and Digital Reach
the Brand
Wheat is a Danish children’s clothing brand founded in 2002, focusing on sustainable, Nordic-inspired apparel for kids. Known for its use of organic materials and timeless designs, Wheat has built a loyal following among parents who value quality and environmental responsibility.
APPROACH
Wheat's approach to growth was centered around accessibility and sustainability. As demand for their eco-friendly children’s clothing grew, Wheat saw an opportunity to leverage eCommerce to expand its reach. They partnered with a development and marketing agency to enhance their Shopify store and increase brand awareness globally.
ACTIONS
To optimize Wheat’s Shopify store, the agency streamlined navigation and added localized content and multi-currency options, allowing Wheat to cater to international customers. Social media campaigns on platforms like Instagram and Facebook promoted Wheat’s sustainable values, while influencer collaborations helped build credibility among eco-conscious parents. Additionally, the agency implemented a loyalty program to encourage repeat purchases and build a sense of community.
RESULT
The strategic improvements led to a 40% increase in international sales, with customers from North America and Europe engaging with the brand through a more accessible Shopify store. Wheat also experienced a 30% rise in customer retention rates, thanks to the loyalty program and targeted digital marketing, solidifying its position as a leading brand in sustainable children’s apparel.
