Epic Fly Rods
Growing Epic Fly Rods’ Online Sales and Community
the Brand
Epic Fly Rods is a premium fishing gear company based in New Zealand, specializing in high-performance fiberglass fly rods. Renowned for its craftsmanship, Epic Fly Rods attracts anglers who seek both quality and functionality in their outdoor equipment.
APPROACH
Epic Fly Rods aimed to expand its market by enhancing its online store and building a community of passionate anglers. By embracing eCommerce, the brand wanted to share its high-quality rods with a global audience and foster deeper connections within the fly fishing community.
ACTIONS
The agency optimized Epic Fly Rods' Shopify store with a visually appealing design and intuitive navigation, enabling users to explore product specifications easily. A blog section and Q&A forum were added to build engagement, offering educational content that positioned Epic Fly Rods as an expert resource. Influencer partnerships and targeted social media campaigns on Instagram and YouTube further extended the brand’s reach, while email marketing automation helped nurture customer relationships.
RESULT
Epic Fly Rods saw a 35% increase in online sales, fueled by improvements in both mobile and desktop experiences. The brand’s social media following grew by 50%, creating a vibrant online community. The loyalty program and content-driven marketing contributed to a 25% boost in repeat purchases, reinforcing customer loyalty and brand reputation.
