Intents Outdoors
Optimizing Intent Outdoors’ Shopify Store and Boosting Community Engagement
the Brand
Intent Outdoors is a New Zealand-based company that specializes in durable and sustainable outdoor gear. Known for its high-performance equipment, the brand caters to hikers, campers, and nature lovers who value quality products that can withstand rugged environments.
APPROACH
Intent Outdoors focused on expanding its digital presence to connect with a global community of outdoor enthusiasts. The brand aimed to optimize its Shopify store and implement marketing strategies to enhance customer engagement and increase sales.
APPROACH
The agency revamped Intent Outdoors' Shopify store with a clean, mobile-first design that showcased product durability and sustainability. A blog and resource center provided expert advice on outdoor adventures, while social media campaigns encouraged user-generated content, building an active online community. Targeted digital ads and influencer partnerships further amplified brand awareness, while email marketing campaigns drove customer retention.
RESULT
With an optimized online store, Intent Outdoors experienced a 30% increase in mobile conversions, making it easier for customers to shop on the go. Social media engagement grew by 50%, thanks to user-generated content and hashtag challenges. The loyalty program and email marketing campaigns boosted repeat purchases by 20%, fostering a loyal customer base that continues to grow.
