LIEWOOD
Driving LIEWOOD’s Growth Through Enhanced Shopify Experience and Digital Marketing
the Brand
Founded in 2015, LIEWOOD is a Danish brand that designs sustainable, Scandinavian-inspired products for children, including clothing, toys, and home accessories. With a focus on quality materials and minimalist aesthetics, LIEWOOD has become a favorite among parents who prioritize eco-friendly and stylish products for their children.
APPROACH
LIEWOOD sought to expand its reach and improve the digital shopping experience by optimizing its Shopify store and connecting with a global audience. By focusing on a cohesive brand message and customer-centric eCommerce strategy, LIEWOOD aimed to strengthen its community of conscious consumers.
APPROACH
The agency enhanced LIEWOOD’s Shopify store with a clean, minimalist design that reflects the brand’s Scandinavian roots. Multi-language and multi-currency features were implemented to support international customers, while product pages were enriched with high-quality images and descriptions highlighting sustainable materials. To increase engagement, the agency launched social media campaigns showcasing LIEWOOD’s lifestyle products and collaborated with influencers to expand the brand’s reach. Email marketing automation was used to personalize customer interactions, and a loyalty program was introduced to encourage repeat purchases.
RESULT
LIEWOOD experienced a 35% increase in conversion rates, driven by an optimized user experience that resonated with customers. International sales grew by 40%, as localization features enabled a smoother shopping experience for customers around the world. The brand’s social media following expanded significantly, and the loyalty program contributed to a 30% boost in repeat purchases, solidifying LIEWOOD’s reputation as a leader in sustainable children’s products.
