PURELEI
the Brand
PURELEI is a jewelry brand inspired by Hawaiian culture, offering high-quality, fashion-forward pieces. With a commitment to both design and storytelling, PURELEI has developed a strong following among style-conscious consumers who value unique and meaningful jewelry.
APPROACH
PURELEI aimed to expand its international presence and deepen customer loyalty by optimizing its Shopify store and engaging with its community. The brand sought a digital transformation that would make its products accessible to a broader audience while maintaining its distinctive Hawaiian influence.
ACTIONS
The agency optimized PURELEI’s Shopify store by creating immersive product pages with high-quality visuals and storytelling elements. Social media campaigns on Instagram and Facebook, paired with influencer partnerships, highlighted PURELEI's unique designs and Hawaiian inspiration. A loyalty program and personalized email campaigns encouraged repeat purchases and increased engagement, while localized content enabled the brand to reach new international customers.
RESULT
PURELEI experienced a 30% increase in conversion rates, driven by an optimized mobile and desktop shopping experience. International sales grew by 50%, and the loyalty program helped increase customer retention by 25%. The brand’s social media following also expanded, reinforcing its community of loyal customers and establishing PURELEI as a sought-after jewelry brand.
