Soko Glam
Soko Glam Empowering Beauty and Empathy Through Ecommerce
the Brand
Founded in 2012 by Charlotte and Dave Cho, Soko Glam transcends the realm of beauty and skincare to embody a profound mission of making a positive impact in people's lives. From its inception as a passion project, Soko Glam has evolved into a pioneering platform that promotes the Korean "skin first" philosophy and fosters a sense of community and belonging.
APPROACH
Soko Glam's approach centers on education, empowerment, and empathy. Through platforms like The Klog and the launch of The Klog skincare line in 2020, the brand educates its community on the importance of prioritizing skincare and self-care. Additionally, with the introduction of Then I Met You® in 2018, inspired by the Korean concept of jeong, Soko Glam further deepens its commitment to fostering connections and empathy in the skincare journey.
APPROACH
Partnering with a Shopify agency allowed Soko Glam to optimize its ecommerce platform for enhanced user experience, streamlined checkout processes, and seamless integration of educational content. This collaboration empowered the brand to reach a wider audience and maximize its impact in promoting skincare education and self-care.
RESULT
By nurturing a vibrant community and offering innovative skincare solutions, the brand has garnered widespread acclaim and loyalty from customers worldwide. Through ecommerce, Soko Glam has not only expanded its reach but has also transformed the skincare landscape, empowering individuals to prioritize self-care and embrace a holistic approach to beauty.
